Chitka

Monday, 31 March 2014

SMS Payments made easy using JunglePay

SMS service needs no introduction, SMS services are being used by billions of users worldwide. When the SMS services were introduced no one ever thought that one day it will be used as a payment method. Nowadays SMS payment method and the industry around it has been hugely successful. Mobile technology has undergone great levels of innovations and evolutions, resulting in more powerful mobile devices and communication channels to be available, that can handle a variety of business transactions and practical communication. The benefits of using JunglePay SMS services are that users can pay without having to leave the site or having to sign up therefore making it an effective way of fabricating your on-line offering or adding variety to your current payment options. In addition, with no credit card details required you are able to access a wider range of customers. JunglePay provides a wide range of application deployment ranging from social networking sites, blogs, games, and web applications. You can fully customize the JunglePay widget according to your choice using the API. Due to its customizable interface and easy installation, JunglePay is one of the best mobile billing application providers. It supported by the majority of the browsers and requires minimal programming skills as all the work is handled by JunglePay experts.

SMS payments will continue to be a growth area in mobile payments. JunglePay users can simply pay for products and services using the SMS message sent to their mobile phone or it can be in the form of a USSD (Unstructured Service Supplementary Data) request. The USSD requests are generally hosted on the Telco operators' domain. The products and services that are purchased using SMS pay are either directly available on the mobile or can be shipped to the customer later. Thus making it a very simple and convenient method SMS payment method. The fact that the only thing that user needs is a phone which is capable of sending SMS, even if you don't have a mobile phone you can use the Fixed Line/Land-line or the credit card.


Why SMS Payment method is becoming popular?

Many tasks which were earlier done manually or in a desktop/laptop are now preferably being done on mobile phones. The mobility, connectivity and increasing processing capabilities makes them a strong medium of mobile commerce. There can be several parties involved in a payment procedure. The nature and number of parties involved in the procedure will define a lot of other characteristics of the procedure. The SMS Payment method involves the following parties:

Merchants and Customers: These are the end parties that are ultimately making the trade of good or services. Customers use SMS pay to transfer the money to the Merchants.

Financial Institutions: These are the financial institutions that are already maintaining the finances of the Users. They are normally the final payment settlement agency on the behalf of the user, either on debit or credit, depending on the nature of services subscribed by the users. The involvement of private or public banks in the payment procedure can really empower it as they are the trusted partners of the users and have the dedicated systems for reliability, security and extensive facilities for settlement of the payment as they already posses the users’ data.

No comments: